portfolio
“Writing is seduction.” ~ Stephen King
SPEC ADS
Landing Page Content
Product Giveaway
Objective: to convince 18-22-year-old college students to enter the Cheetos University contest
Solution: Appeal to the overwhelming concern of post-college debt
Relevant details: real company, fake event
Email Content
motor oil
Objective: to entice men who are serious about caring for their cars to purchase A-1 Performance Motor Oil
Solution: propose that A-1 Motor Oil is the most responsible product choice the audience can make to fulfill their duty to their cars
Relevant details: fake company
BANNER AD CONTENT
ONLINE MAGAZINE
Objective: to compell middle- and upper-class men and women to subscribe to digital version of a magazine
Solution: use the values of the magazine as stated on its website to appeal to audience on an intelligent and moral level
Relevant details: real company, real product
Direct Mail Piece
fitness gym
Objective: to drive fitness enthusiasts to Pure Impact Gym for a free 3-day pass
Solution: use of action-packed words and phrases; brief and straightforward; incredible design elements
Relevant details: fake company
PUBLISHED
WEBSITE CONTENT
RQUARED DESIGN
“They say a picture is worth a thousand words. I say, ‘Just use the dang picture. Save the words for when they’re absolutely necessary. Then, use them wisely.’”